Supply Chain Optimization for an Essential Goods Distributor in Syria
A leading distributor of essential consumer goods in Syria engaged Eurogroup Consulting to improve the efficiency and resilience of its supply chain operations. The company played a critical role in supplying food, hygiene products, and household necessities to retail outlets and humanitarian partners across several regions of the country.
The client faced numerous operational challenges due to Syria’s fragmented logistics network, fuel shortages, and inconsistent road access. Warehousing was inefficient, last-mile delivery was unreliable in rural and high-risk zones, and the company lacked real-time visibility across its inventory and distribution channels. These issues led to stockouts, delivery delays, and rising operational costs.
Eurogroup Consulting delivered a tailored supply chain optimization strategy that focused on improving warehousing performance, route planning, and logistics coordination. The strategy also included digital solutions to improve forecasting, inventory tracking, and vendor coordination.
We conducted a supply chain audit covering procurement, warehouse operations, fleet utilization, and delivery routes. Using this data, we redesigned warehouse layouts for faster handling, consolidated regional distribution centers, and introduced dynamic routing tools to adapt to shifting access conditions. We also advised on digital platforms to track inventory and streamline order processing.
Key recommendations included investing in mobile inventory tracking, establishing regional stock buffers to minimize disruption risks, and outsourcing non-core logistics activities in volatile areas. We also advised the client to diversify its supplier base and incorporate scenario planning into its logistics strategy.
The optimization strategy led to a 25% reduction in delivery times, a 15% decrease in logistics costs, and a significant improvement in stock availability at retail points. It also increased operational flexibility in responding to road closures and supply disruptions, enabling the company to maintain service continuity and strengthen its position in Syria’s consumer goods market.
